I am sure we have lots of fitness experts nowadays choose wrong strategies which have not been helping them grow their business. I promise at the end of this article, you will thank me: you will also understand some useful fitness marketing strategies and tips.
5 Tips to Design Fitness Marketing Strategies
The tips that will be explained require attention, interaction, and time to train and build a good relationship with your clients.
This article explains 5 tips and marketing ideas that can help you have more clients and boost your client satisfaction.
1. Set Classes or Ranks
This is a very important fitness marketing strategy.
Just like the way belt are used ranking system in martial arts, you can also have a ranking system for your clients.
This ranking system indicates that they have reached a benchmark or achieved certain success in the fitness niche.
The major role this ranking system does is to motivate them and keep them dedicated. They will all have reasons to continue.
A good example is using the fruits as a ranking system.
Nut, Egg, Apple, Pawpaw, Water Melon.
The ranking system above works just fine. Someone that started the fitness training under you in the Nut stage will always want to move up till they attain the Water Melon stage.
For this reason, the client will always come back till they attain the final level.
2. Recognize your Clients
You may wonder how this works but honestly, it is important.
Everyone likes to be recognized. When you have clients and you have some that just moved from the Nut level to the Egg level, you can always call them up to talk and motivate those that just joined.
Call those at the higher level to motivate those at the lower level. Doing this will motivate the new intakes.
You can also call up those that have been your client for a while to anchor some section of the training. Doing this will make them feel important and for this reason, they will never skip training. Doing this will also encourage them to bring more people.
3. Create a Good Platform or Online Group
This is another important strategy. The essence of the platform (e.g Facebook) is for your clients to share their fitness journey and victories with other clients.
You can also set up automated posts on Facebook. For example, you can schedule a series of fitness challenges that will always come up once a week or once in a month.
You could always share someone fitness victory in your newsletter as a contest for your client. Doing this boosts and builds loyalty.
4. Treat Everyone like Important People and Not Just like Income
When you send mails or texts to your clients or other people, ensure your message is as personal as possible without sending individual messages. This is to let them know how important they are to you.
Take your time to reply their messages. Talk to every one including those that are not your client. If you make them feel important, they will always recommend you.
5. You can Offer Freebies or Coupon Deals form Families or Groups
Make coupons for families, couples, friends or other groups. Working out or doing fitness with someone is another source of motivation.
If you can provide deals that will discount couples, families or groups, then you will always have the best deals from that.
I am sure at this point you will start thinking of how to use these fitness marketing strategies.
I hope this article has been helpful.